Yellow Tail launches biggest ever campaign

Australian wine brand Yellow Tail has launched its biggest ever through the line campaign.

To raise brand awareness in the UK, the activity includes national press advertising, in-store activation and experimental sampling. The campaign is entitled ‘Coulourful Thinkers Join Us’ and is designed to make shoppers smiles, says distributor Percy Fox.

Yellow Tail is growing at 50% in volume and value in the UK off trade (Nielsen Scantrack).