Scratchcard success: how to boost sales & engage new players

In 2024, an impressive 14.4 million National Lottery Scratchcards were sold weekly [Kantar], and with 18 million adults buying and playing Scratchcards last year [Kantar], there’s a growing, diverse customer base that continues to drive demand of the category. Whether it’s regular players or one-time gift buyers, Scratchcards are becoming a staple for a wide range of customers.

Watch the video to hear from Allwyn’s Brett Langford and retailer Julie Kaur about:

• The growing popularity of Scratchcards across diverse customer groups
• Key promotional activities and top tips for maximising sales
• How to sell Scratchcards responsibly with the new limit in place