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To be fair to our wholesalers, much of the unnecessary complexity in our business originates in the product manufacturers.
Just one example of many: why do canned beers and lagers come in 440ml, 500ml, and 568ml?
Our wholesalers just compound these problems, by failing to focus on the basic requirement: tell retailers what you have, and at what price, in the simplest way possible, so we can fill our shelves with what our customers want.