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Mr Andreasen, in my opinion you are seriously mistaken. Reread your own copyright protected blurb. The consumer already had a gold coffee standard -Carte Noir -that could be enjoyed in the home. You have obliterated that choice and substituted L'Or, a wishy washy alternative. Why? I seriously doubt that any great corporate financial benefit will be achieved. What is certain is that you have lost a huge number of loyal consumers.