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This is really interesting. I was a lifelong Nescafe drinker but a few months ago they changed the formula of that too - didn't tell anyone - same name, no new branding; just changed the lid from brown to red, but it tasted completely different, and had the same bacon-like flavour some of you have complained that L'Or now tastes of. The granules are different too, more aerated, lighter. It's like they are using a new production technique that uses less coffee and just bulks out the product.
I'm trying to find a new coffee and was taken in by the L'Or packaging ( although I did think it looked familiar..)
The taste is okay but not as nice as the old product and not as good as the old Nescafe.