All SHS Drinks articles
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Product News
WKD deploys Gen Z slang in latest campaign
WKD is to benefit from a bold major new ad campaign this autumn
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Product News
Three new variants added to WKD X range
Mango Passion, Dark Berry, and Blue Raspberry have been added to the WKD X range
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Product News
WKD celebrates Love Island partnership with new variant and promotion
WKD has revealed this year’s line-up of special-edition pack formats to promote its association with the ITV2 and ITVX series Love Island
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Product News
Bottlegreen unveils new multi-media campaign
Bottlegreen has launched a multi-media ad campaign to encourage consumers to incorporate the brand in other drinks
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Product News
WKD debuts 250ml cans for multipacks
The 250ml cans will come in WKD Blue 4-pack and 10-packs, and in WKD variety 10-pack formats
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Product News
WKD extends partnership with Love Island
WKD is to extend its association as the Official Alcohol Partner of Love Island by collaborating for a further two series in 2023
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Product News
WKD returns to Love Island as official alcohol partner
This is the second year that WKD has partnered with Love Island
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Product News
WKD unveils Berry Blast limited edition variant
WKD is to launch a new Berry Blast variant
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Product News
WKD launches seasonal campaign featuring Love Island stars
WKD’s festive campaign celebrates friendships and reconnecting with mates.
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Product News
WKD grows partnership with Love Island for summer campaign
WKD is growing its relationship with Love Island this summer with a series of TV ads, on-pack executions, and a social media campaign.
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Products In Depth
Nine things you need to know about Spirits, RTDs and Seltzers
Brits’ love of cocktails is shaking things up for spirits and RTDs.
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Product News
WKD to launch pre-mixed cocktail range
Lagoon and Tropical Sunrise will be available in 700ml bottles, have a 5.5% ABV and an pmp of £4.99 from July.
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Product News
WKD announced as official alcohol partner of Love Island
WKD will be the official alcohol partner of ITV2’s Love Island which will be back on air this summer.
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Product News
WKD launches Christmas drinks campaign
WKD has launched a Christmas-themed social media campaign to engage consumers over the festive period.
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Product News
The SHS Group relaunches Bottlegreen drinks with NPD and new packs
The brand has welcomed two new variants, an improved pressé recipe and pack redesign.
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Product News
WKD launches Halloween social media campaign
WKD has launched Halloween-themed activity to help retailers engage with consumers.
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Product News
WKD adds Raspberry Lemonade variant
WKD has launched a new Raspberry Lemonade variant to its range.
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Product News
WKD relaunches MXD ready to drink cocktail range
WKD has relaunched it ready-to-serve (RTS) category with a total reinvention of its range of cocktails in cans.