Latest Soft Drinks News
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Product NewsRockstar boosts multibuy offering with ‘2 for £2’ PMPs
To offer better value and help retailers, Rockstar Energy is launching new PMPs across its range
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Features and analysisA banker’s predictions for the food and drinks market of 2025
Global investment bankers Houlihan Lokey have revealed a glimpse into next year’s food and drink fortunes
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Product NewsDash Water announced as official soft drink of Dry January
The Dry January challenge is the perfect way to kickstart healthy habits in the new year
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Promotional FeatureHow price-marked packs can help c-stores maximise sales of energy drinks
In today’s market, shoppers are making sure they are getting good value for their money – whether that’s on their weekly shop or picking up food or drinks on-the-go. This means that price-marked packs (PMPs) are more important than ever, providing reassurance, and fostering trust in local retailers. In fact, ...
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Product NewsTrip named official Dry January partner for second year
An estimated 8.5m people are planning an alcohol-free January
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Product NewsSanpellegrino unveils new look for can range
Running across individual and multipack formats, the updated look and feel have been chosen to “reinforce Sanpellegrino’s distinctive brand attributes of delicious and sun ripened fruits and Italian origins”
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Product NewsSHS Drinks acquires Shandy Shack beers
SHS Drinks has just announced the acquisition of Shandy Shack, a pioneering brand of mid-strength beers
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Product NewsTenzing calls for the return of classic Santa in new campaign
Tenzing has launched its first Christmas ad campaign calling for the return of the original Santa Claus
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Product NewsMoju sees green with Spicy Piña Immunity variant
The new flavour features greens including chlorella and spinach, along with a hit of pineapple, fresh Peruvian ginger root and a hint of jalapeñ
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Product NewsCCEP's The World Needs More Santas returns to TV screens
Coca-Cola is looking to build excitement ahead of the festive season with the return of its The World Needs More Santas ad to the nation’s screens
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Features and analysisOrangina launches annual winter charity drive in convenience
Suntory Beverage & Food GB&I has once again launched its winter charity drive, partnering with independent convenience retailers
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Features and analysisThe Fed urges clear communication on Scottish plastic cup charge scheme
The Federation of Independent Retailers calls for an effective communication campaign and robust enforcement process for the scheme
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Product NewsRed Bull Zero to provide no sugar option to range
Red Bull is broadening its no sugar offer with the global launch of Red Bull Zero, delivering Zero sugar and Zero calories
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Product NewsWhy tailored support plans for convenience retailers is key to NPD success
Captain Morgan GB developed a tailored support plan for convenience retailers to celebrate the debut of its new RTD beverage featuring Pepsi Max
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Product NewsNuisance Drinks add new flavour to range
Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic
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Product NewsCCEP’s Local Moments of Joy initiative offers up retailer and charity prizes
Coca-Cola Europacific Partners is launching the new ‘Local Moments of Joy’ initiative, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the festive season
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Products In DepthFive things you need to know about Christmas Soft Drinks
Festive sales in soft drinks are heading to the top of retailers’ Christmas wish list
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Product NewsCelsius energy drink weighs in as sponsor for Jake Paul and Mike Tyson fight
Energy drink brand Celsius has announced its official sponsorship of the heavyweight fight between Celsius brand partner Jake Paul and boxing legend Mike Tyson, live exclusively on Netflix on 15 November
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Promotional FeatureWhy brand support is key to optimising retailers' soft drinks offering
Discover how to optimise your cola range and merchandising to maximise sales with exclusive advice from Britvic.
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Product NewsTango and 7UP launch frightful formats for Halloween
The launch is supported with branded Halloween FSDUs to help retailers drive excitement and disrupt shopper journies