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Latest Soft Drinks News
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Products In DepthSeven things you need to know about carbonated soft drinks
Despite upcoming rules on promoting sugary products, demographic changes, and maturing consumer tastes, the lucrative carbonates category is set to continue its effervescence in the convenience market, with limited-edition lines, healthier options, and imaginative merchandising and promotions
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Promotional FeatureDrive soft drinks sales this summer
As the weather warms up from spring into summer, discover the top tips from Coca-Cola Europacific Partners on refreshing your soft drinks sales and capitalising on outdoor gatherings.
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Product NewsTango Blast to return for six month stint
The limited drop is set to build on the momentum from its initial launch in April 2024
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Product NewsAbsolut Vodka & Sprite innovates with new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
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Product NewsTropicana launches five-strong Fresh & Light range
Tropicana’s new Fresh & Light blended range has 30% less sugar naturally
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Product NewsInnocent launches a water range for kids
Innocent is launching a new Innocent kids water range which contains no added sugar
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Product NewsCoca-Cola relaunches iconic Share a Coke campaign
Coca-Cola is bringing back Share a Coke, offering experiences for a new generation
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Product NewsSupermalt teams with Windrush Generation Legacy Association for can design competition
Supermalt has launched a new ‘Design Your Can’ competition in collaboration with the Windrush Generation Legacy Association
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Product NewsBoost Drinks expands energy and sports ranges
The limited edition lines come in price-marked packs
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Product NewsNew cherry variant of Jack Daniel’s & Coca-Cola launched
It is the first flavour innovation in the Jack Daniel’s & Coca-Cola RTD lineup
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Product NewsLipton develops canned kombucha range
Kombucha in the UK was now worth £33m, said Lipton
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Product NewsMonster Energy and the UFC team up for another year
Martial arts fans have the chance to win prizes until 30 April
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Product NewsGalaxy Milk range undergoes makeover with new flat caps from April
The move to flat caps was inspired by consumer feedback
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Product News‘Score more sales’ with new Lucozade Sport Ice Kick by footballer Jude Bellingham
It will launch into chillers this month
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Product NewsMás+ by Messi enters UK market exclusively through Spar
The hydration drink brand features four Messi-inspired flavours
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Product NewsRadnor Splash debuts PMP in convenience channel
This is the first time the brand has launched a PMP
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Product NewsRed Bull announces its 2025 Summer Edition as White Peach
Red Bull reveals its latest Summer Edition White Peach will be available across all channels from 2 March
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Product NewsMogu Mogu to add sugar-free variants to range
Mogu Mogu’s drinks contain jelly-like pieces of chewable fermented coconut called nata de coco
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Product NewsVolvic brings back cherry flavoured water
The flavour was discontinued from its range in 2021
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Product NewsIrn-Bru launches shopper competition as part of £8m brand investment
Between 3 March and 29 April, shoppers can win one of four solid 18 carat gold girders worth £10,000
