Latest Soft Drinks News – Page 11
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Product NewsChocomel returns to TV with Sharing Not Required campaign
The TV advert is back on air until the end of August on ITV, Sky and C4, VOD and YouTube
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Product NewsSuntory reformulates Lucozade Energy and updates packaging
The improved flavours followed 18 months of development
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Promotional FeatureWhy are energy drinks big business for convenience stores?
Energy drinks are now worth more than £922m and continue to go from strength-to-strength. Here, Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners (CCEP), explains what trends are driving the category’s growth and how independent retailers can tap into this opportunity.
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Features and analysisUnite warns of Irn-Bru supply shortages as strike dates confirmed
HGV1 drivers at A. G. Barr are taking industrial action over pay
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Product NewsSkwishee’s Bring Your Own Cup Day returns this Saturday
Customers will be invited to fill a container of their choice for £2.49
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Product NewsSanpellegrino reveals summer campaign
The sparkling drinks are HFSS compliant and contain at least 16% real fruit juice
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Product NewsC4 partners with REORG to release limited edition energy drink
Each product sold will see a donation to the veterans charity
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Products In DepthSeven things you need to know about Sports & Energy Drinks
From all-natural drinks to performance boosters, energy drinks are packing a punch
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Product NewsBottlegreen expands cordial and sparkling pressé range
Four new variants have been added to the Bottlegreen range
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Product News*Shopt unveils £5,000 retailer giveaway
The competition will also give retailers the chance to win POS and stock from major brands
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Product NewsPepsi Max challenges regular Coca-Cola with cheeky campaign
The activity highlights that the majority of UK consumers preferred Pepsi Max in a blind taste test
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Features and analysisHas the Prime drinks bubble burst?
With Hydration and Energy drinks now on shelf, we ask retailers whether consumers can have too much of a good thing
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Product NewsEpicurium adds functional lines and premium snacks to line up
The wholesaler is expanding its portfolio with four new ranges
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Product NewsFrieslandCampina pours £3m into Yazoo TV campaign
The brand promises to ‘Shake up the mundane’
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Product NewsRibena teams up with Hasbro for ‘Summer of Fun’ on-pack promotion
The return of the Hasbro promotion is part of Ribena’s “Summer of Fun” to help the brand celebrate its 85th birthday
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Product NewsCosta reveals retailer and community giveaway, plus on-pack promo
Retailers can win cash, while consumers can win trips to Ibiza and the US and tech gadgets
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Product NewsOasis targets lunchtime shoppers with fruity campaign
The Be Your Own Oasis campaign is centred around young adults
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Features and analysisRockstar energy drink links up with Stormzy for virtual concert
The Spotify performance will celebrate the launch of Rockstar’s Press Play platform
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Product NewsSchweppes targets young adults with Born Social summer campaign
The campaign is part of a new strategic direction for the brand