Latest Soft Drinks News – Page 23
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Product NewsOHMG magnesium water reformulates recipe
The drink now contains three types of magnesium
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Product NewsSuntory to release Lucozade Alert Original flavour
The firm is growing its Lucozade Alert stimulant range following strong sales
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Product NewsRed Bull launches sugarfree price-marked multipack into convenience channel
The Red Bull Sugarfree price-marked multipack will retail at £4.69 per pack.
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Product NewsLucozade Sport unveils reduced plastic sleeve
The brand has cut down on plastic to be more sustainable
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Product NewsSuntory wraps c-store exteriors in Lucozade Alert signage
Five independent retailers have their store windows covered with the bright orange branding
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Product NewsColdpress launches Pink Lady competition
The activity highlights the 10 year union of Coldpress and Pink Lady apples
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Product NewsPepsi MAX Christmas campaign returns with added consumer competition
The TV advert encourages people to refresh their old Christmas cliches by redefining new ways of doing the festive period
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Product NewsCarabao reveals Orange Blast energy drink
The product is a reformulated and redesigned version of its Mandarin Orange flavour
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Product NewsVimto’s Winter Warmer returns for 2021
The seasonal squash has been fortified with vitamins C & D.
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Product NewsBritvic revamps J2O packs and launches Christmas promotion
The adult soft drink is getting ready for the festivities with shimmering packaging.
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Products In DepthFive things you need to know about Christmas Soft Drinks
The category looks set to rocket this season as excited consumers make up for lost time
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Product NewsCCEP announces return of Schweppes Christmas campaign
The brand will be supported by TV, out-of-home advertising and social media activity.
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Product NewsBounce Back 'post-social' replenishment drink hits shelves
The drink is launching in time to help consumers recover after festive socialising
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Product NewsSOS Hydration calls in the Paw Patrol for new kids range
The range includes Lemon, Berry and Strawberry variants.
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Promotional FeatureGrow on-the-go soft drinks as consumption increases
As shoppers navigate the continued return to ‘normality’, and demand for drink-now formats increases, Britvic has released independent research that aims to help retailers better prepare their soft drinks ranges.
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Product NewsCoca-Cola launches Real Magic at Christmas campaign
The activity includes a TV ad and an on-pack promotion
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Product NewsJamaican soft drink Ting launches online marketing campaign
The brand is working with mixologists to introduce the drink to new users
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Product NewsRed Bull Cactus Fruit to become a permanent edition
The “Green Edition” will be available to order from December
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Product NewsCoca-Cola supports FareShare in new festive campaign
The promotion will see up to 60,000 meals donated to FareShare.
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Product NewsiPRO soft drinks teams with parkrun
The partnership comes as the brand launches a new range.