Latest Soft Drinks News – Page 58
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Product NewsBritvic enlarges Juicy Drink bottle
Britvic has increased the size of its Juicy Drench bottle by 13.5% at no extra cost for a limited period. The move coincides with a £2.5m TV advertising campaign for Drench this month. The adverts form part of Drench's new 'smart hydration' campaign...
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Product NewsDrury Tea & Coffee Company launches new range on 75th birthday
The Drury Tea & Coffee Company is celebrating its 75th birthday with a new range of nylon pyramid speciality tea bags. There are 12 variants in the range and each will be available in packaging that features an art deco-style illustration...
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Product NewsAG Barr relaunches 500ml Irn-Bru cans
AG Barr has relaunched 500ml Irn-Bru big cans as part of a series of summer promotions. In addition to the 69p pricemarked big cans, limited-edition multipacks, pos and branded dump bins, posters and wobblers are available. The company has also...
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Product NewsCoca-Cola celebrates 125 years
Coca-Cola is celebrating its 125th anniversary this month with an integrated marketing campaign, special commemorative packs and a range of in-store pos. Bespoke on-pack graphics play on the heritage of the brand and shoppers also have the chance to...
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Product NewsCCE launches 'dual energy' Powerade
Coca-Cola Enterprises has launched Powerade Energy, which it claims is the first 'dual energy' soft drinks product. Powerade Energy combines 'stimulate' energy with 'revive' energy to deliver sustained performance energy. It is designed...
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Product NewsSoft drinks - Thirst response
Prevent your soft drinks sales from going flat by focusing on big brands, new lines, strong promotions and pricemarks, advises Robin Mannering
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Products In DepthCash in: Soft Drinks - Bubbling over
Manufacturers are confident of sparkling soft drinks sales for the year ahead and are backing their brands to the hilt, explains Robin Mannering
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Product NewsRubicon launches mango drink
Rubicon has launched what it says is the first ever 'light' mango drink in the UK across both juice drinks and sparkling. Rubicon Mango Light contains 70% less calories than the regular Rubicon Mango drink, with "no compromise on taste". The new...
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Product NewsTetley unveils new ad campaign
As part of a £2.5m campaign, the Tetley tea folk are appearing on TV and in print media and online advertising throughout April and May. The new ads will see the recently resurrected tea folk travel to South Africa to find out about Redbush tea. The...
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Advice Guide
New Sugro website offers product category information
Sugro has launched a new trade website, intended to provide retailers with free information on key categories
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Product NewsPercol relaunches new look Rainforest instant
Percol has relaunched its Rainforest Organic Instant with a new look. The repackaging brings it in line with the rest of the Percol Instant range, using bright colours for visibility and a transparent window to showcase the product. A portion of...
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Product NewsTropicana launches still Lemonade flavour
Tropicana is launching the chilled fruit juice category's first range of still lemonades to be made from 100% natural juice. With no added sugar or water, the drinks provide consumers with one of their five-a-day. Tropicana Pure Premium Lemonades...
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Product NewsDiet Coke launches Kiss packaging design
Diet Coke is launching a new look for spring/summer with a 'kiss' packaging design and on-pack promotion with fashion website ASOS. The 330ml, 500ml and 2ltr packs of Diet Coke feature a unique on-pack code which consumers can use to access vouchers...
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Product NewsAG Barr unveils Big Cola Can
AG Barr has launched its first 500ml 'Big Cola Can'. Initially, the Big Cola Can will be available only to the convenience channel before rolling out to the wider market after three months. The product will be available in regular and diet variants...
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Product NewsLevi Roots unveils soft drinks range
Entrepreneur Levi Roots is building on his £30m brand by joining forces with Vimto to create his own exotic blend of Caribbean flavoured soft drinks...
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Product News
GSK withdraws Lucozade Sport Light over "mould growth"
Lucozade Sport Lite Summer Berries has been withdrawn from retailers and distributors due to “mould growth”.
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Product NewsLucozade launches three new flavours
The Lucozade brand is launching new flavours to its Energy, Sport Lite and Sport categories. Cherry flavour Sport is hoping to build on the success of Lucozade Energy Cherry launched in 2010, while Lucozade Energy blackcurrant will be launched next...
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Product NewsRibena brand adds some fizz
Ribena is injecting some sparkle into its Ribena brand with the launch of Ribena Sparkling.
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Product NewsRubicon launches on-pack promotion
Rubicon launches its biggest ever on-pack promotion this month as part of its Love Cricket campaign. The Spin to Win promotion, which runs until April, offers consumers the chance to win cricket prizes every day, and feature stars Graeme Swann and...
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Product NewsTetley launches 'Try Me Free' promotion
Tetley is giving away packs of Redbush 40s and Green tea 50s as part of a ‘Try Me Free’ promotion. Consumers can claim their free tea by using a special on-pack code featured on Redbush and Green tea packs. The campaign is designed as a thank-you to…