Latest Soft Drinks News – Page 59
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Product NewsUnilever launches new TV ads for PG Tips
Unilever has launched a new wave of TV advertising for PG Tips that highlights the emotional benefits of drinking tea. Featuring Monkey and Al as they arrive home after a long day, the commercial shows them relaxing with a cup of tea. The 'Coming...
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Product NewsCCE extends pricemarking activity
Coca-Cola Enterprises is extending its pricemarking activity to lines such as Oasis Summer Fruits (99p for 500ml), 2ltr Schweppes Lemonade (£1.49) and all 500ml cans of Relentless (£1.59). The company is also marking 330ml cans of Fanta, Sprite, Dr...
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Product NewsIrn-Bru Sugar Free makes its name
Diet Irn-Bru has changed its name to Irn-Bru Sugar Free and is set to return to TV for the first time in five years. The name change will be accompanied by a packaging revamp and supported by a heavyweight marketing campaign to create...
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Product NewsTropicana launches sunny campaign
Tropicana is launching a multi-million integrated marketing campaign which aims to brighten consumers' mornings every day and establish the juice brand as part of shoppers' daily ritual. The campaign, 'Tropicana: Your Daily Ray of Sunshine',...
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Product NewsTropicana launches new flavours
Tropicana is expanding its Orange Creations range with two new flavours, orange & pineapple and orange & raspberry...
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Products In DepthCash in: Coffee
Although we are still a nation of tea drinkers, it does appear that some tea fans are defecting to coffee.
The volume of tea bought last year dropped by 1.4% in the year to June 13, 2010, according to Kantar Worldpanel, whereas… -
Products In DepthCash in: Tea
Although young people are starting to experiment more with coffee, for most Britons nothing can beat a good old cuppa.
And producers are quick to stress the importance of convenience stores for tea sales. “The convenience sector … -
Products In DepthCash in: Horlicks and hot chocolate
It’s worth remembering that it’s not just tea and coffee that consumers want to find on the shelves. The snowy spells through 2010 also encouraged many consumers to reach for…
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Products In DepthCash In: Hot beverages
Freezing temperatures have turned up the heat on hot beverages sales for c-stores, and manufacturers are working hard to keep up that success
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Product NewsVimto targets teens on the go
Vimto has launched a new-look 500ml still bottle to attract teens on the go. The new Vimto Still 500ml bottle introduces a new packaging design, with curved contours for easy grip, ridges at the neck and a sports cap.
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Product News
Coca-Cola launches Libertus
Coca-Cola Enterprises (CCE) is extending its portfolio of Relentless drinks with the launch of Libertus, a new sugar-free stimulation product. Libertus contains 20 calories per 500ml can, but with the same flavour and amount of caffeine, taurine and...
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Product NewsTop Launches 2010: Drinks
Alcohol and soft drinks are two of the mainstays of the convenience store industry, and innovation in these categories continued during 2010. Diageo’s aim to .....
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Product NewsBooker launches two more soft drinks
Booker has launched two more soft drinks into its Euro Shopper brand. Citrus Juice Drink and Summer Fruits Juice Drink have a rrp of 55p and provide retailers with a POR of 31%. The juice drink category is growing at 8%. Booker's retail sales...
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Product NewsRed Bull launches Champions Can
Red Bull has launched a limited edition 473ml Champions Can to celebrate the double Formula 1 Championship win of Red Bull Racing. The Champions Edition features images of Red Bull drivers Sebastian Vettel and Mark Webber and aims to help retailers…
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Product NewsAqua Pura offers luxury break win
Cumbrian water brand Aqua Pura is offering consumers the chance to win a luxury break in the Lake District.
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Product News
New year’s revolutions: UBUK unveils 2011 plan
Hula Hoops, McVitie's and Go-ahead all feature in UBUK's marketing plans for 2011.
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Product News
Grace Foods launches Caribbean-inspired product ranges
Grace Foods has released two Caribbean-inspired product ranges.
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Advice Guide
SalesOut smart facts: The best new launches of 2010
New launches are the key to invigorating the main convenience product categories. The best ones from 2010 are listed here...
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Products In Depth
Cash in: Go large with soft drinks at Xmas
More people will be keeping festive celebrations close to home this year, says Aidan Fortune, so that means thinking big when it comes to stock
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Product NewsPrize pot: Britvic and Pepsico join forces for 'Reward Your Thirst' on-pack promotion
Britvic and Pepsico have joined forces to create the 'Reward Your Thirst' on-pack promotion. Stretching across both brands' ranges, consumers will have the chance to win one of millions of prizes every day by texting the unique code found on packs....