Best of Poland, the UK importer and distributor of category-leading Polish food and drink products, has unveiled two sugar-free options to extend the Ngine range of energy drinks.
Lemon & Mint flavour Ngine Mojito Zero Sugar and Ngine Original Zero Sugar now join Ngine Original. The drinks contain natural caffeine and a high juice content of 20%. All three flavours are available in 250ml cans (RRP 45p).
“Energy drinks are increasingly popular and it’s a rapidly growing category, but consumers are also seeking healthier options across all aspects of their diet so these two new zero sugar options are the ideal way to meet both requirements while delivering extra shopper choice,” says Debbie King, retail sales & marketing director at Best of Poland. “Ngine is a very popular, tried and trusted energy drinks brand which offers retailers the opportunity to benefit from significant brand and category growth within the UK market, while giving consumers two new healthier and competitively priced options to meet growing demand for zero sugar products.”
To support the launch, Best of Poland’s activation plans include promotions, on-shelf activity, point of sale and direct to consumer engagement plans, as well as online and social media marketing, all linking back to the original Polish business.
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