The Dougalls Group has opened a new Nisa store in the heart of Leamington town centre, marking the fourth in its growing growing portfolio. Leamington had long been identified as a prime location for expansion, and Dougalls Group has always sought to establish a presence in the town centre.
With a diverse demographic that includes a significant student population, this store is tailored to meet the needs of all local residents, offering a mixed range of products that cater to every market segment.
The new store features an extensive food-to-go section, including offerings from Country Choice and Rollover, on top of the introduction of a Pret coffee station. The store also caters to specific customer preferences with a wide selection of American drinks and confectionery and a large chilled range for fresh, high-quality options, while maintaining a core selection of standard grocery items.
Matt Roberts, head of retail at Dougalls Group, said: “We took on the store in Leamington because we’ve always seen it as a great opportunity and wanted a presence in the town centre. We have a great blend of products to cater for the diverse demographic in the area. The support we’ve received from Nisa has been great and allowed us to develop and grow as a company, while access to a strong own brand like Co-op has added significant value to our business and to our customers.”
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