Spar is now the official convenience store of Leicester Tigers rugby club, and will be a supporting partner for the Tigers Under-10s Cup. As part of the sponsorship,its logo will feature on both side panels of the men’s matchday playing shorts for the club.
AF Blakemore’s marketing director, Sarah Ellis, said: “We have a long history of supporting sport, and that’s why we’re thrilled to partner with Leicester Tigers and the Tigers U10 Cup. This partnership underlines our commitment to nurture our neighbourhoods and promote the power of sport and its positive impact on people of all ages.
Also excited about the new partnership, Leicester Tigers chief executive officer, Andrea Pinchen said: “It’s brilliant to welcome the Spar brand to the Tigers Family. The stores have a focus on community and local engagement like us at Leicester Tigers. We look forward to the beginning of a strong relationship and working together on promoting the positive influence of sport to our supporters and community.”
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