All Swizzels articles
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Product News
Swizzels partners with Co-op Live venue on experience for visitors
Visitors to the Co-op Live arena are to get the chance to immerse themselves in the world of Swizzels Squashies
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Product News
Swizzels launches first-ever Christmas-themed Squashies
Sweet maker Swizzels has unveiled limited-edition Naughty & Nice Squashies in time for Christmas
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Product News
Swizzels scores partnership with Nottingham Forest FC
Sweet maker Swizzels has joined forces with the Premier League’s Nottingham Forest to offer fans a sweet treat as they cheer on their team
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Products In Depth
Four things you need to know about Christmas Confectionery
The festive season is fast approaching and it’s an opportunity to sweeten up your sales
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Product News
Swizzels expands its Halloween-themed range with Squashies Squeletons
Swizzels has launched new multi-flavoured skeleton-shaped Squashies Squeletons ahead of Halloween
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Product News
Swizzels unveils new packaging for Minions Squashies
Swizzels has once again collaborated with Universal Products & Experiences to redesign the packaging for its Minions-themed Squashies
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Product News
Marvellous Mallows Giant added to Swizzels range
The new Drumstick-flavoured Mallows are available for purchase now
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Product News
Swizzels gets ready for summer with Squashies Strawberry & Cream
Packs are aimed at self treat and sharing occasions
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Features and analysis
One Stop sales of Love Hearts pin badges to raise funds for Alzheimer’s Society
25p from each badge sold will go to charity
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Products In Depth
Seven things you need to know about Halloween
Don’t be spooked by the biggest sales opportunity outside Christmas
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Product News
Swizzels celebrates 95th birthday with £1,000 retailer giveaway
The firm says the money can be used to make store improvements or to allow the winner to take a break
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Product News
Swizzels Tough Mudder team calls on retailers for support
The firm is raising money for Young Minds
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Product News
Swizzels expands Minions offer with Sherbet Dip
The launch will be backed by a targeted social media campaign
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Product News
Swizzels gives retailers a chance to win £1,000
The firm’s Big Night In campaign is back for 2023
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Products In Depth
Seven things you need to know about Halloween
Creep it real this spookfest by taking note of all the latest ghostly goings on
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Products In Depth
Eight things you need to know about Sugar Confectionery
Track all the trends that can help you hit your customers’ sweet spots
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Product News
Swizzels releases Minions-themed sweets
The launch coincides with the release of the new Minions movie
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Product News
Swizzels’ Big Night In campaign and stock giveaway returns
Convenience retailers can win free stock as part of Swizzels’ latest initiative
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Products In Depth
Seven things you need to know about Spring Occasions & Easter Impulse
Spruce up your seasonal sales with these key insights
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Product News
Swizzels launches Squashies Squashathon campaign
Swizzels has launched a Squashies Squashathon campaign for summer.