As one of the first retailers in the London area to introduce a Challenge 25 policy for age restricted products, Syed and his team have a golden reputation to protect. However, a rigorous training programme - supported by in-house test purchasing, tough penalties for staff who fail, and the recent decision to stop selling high strength ciders - ensures that it remains shining brightly. But being responsible is about so much more than preventing under aged sales for Sunstar Group, who also work with the community to build strong links with locals.
