What role does community engagement play in the success of local retailers? In this episode, we explore how connecting with the local community can boost business, create customer loyalty and make a positive impact. From charities to supporting local suppliers, we’ll discuss initiatives that indies can benefit from.
We’re joined by Kate Carroll, head of Nisa’s Making a Difference Locally charity, who shares the benefits of giving back. Chris Tomes, 2024 Community Retailer of the Year and manager of Costcutter Swanage, explains how his store has become a community hub through charity work and local involvement. Plus, Leon Swanwick, TYS Retail’s area manager of Nisa stores across Peterborough, Orton, Stilton and Stamford, offers advice for retailers looking to become more involved in their local area.
In this episode, we explore:
Importance of community engagement
Discuss why it’s vital for local stores to engage with their communities and explain how customer community engagement builds loyalty and strengthens relationships with customers.
Supporting local charities
Find out about various charity initiatives retailers are involved in.
Balancing business and community involvement
Discuss how retailers manage their business while finding time to participate in community initiatives.
Highlighting local producer and supplier opportunities
Explore how retailers collaborate with local businesses.
Advice for retailers
Provide insight on how other retailers can get more involved in their local communities.
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