Imperial Tobacco has added two new varieties to its GV roll your own (RYO) range: GV Midnight and GV Sunrise.

GV Midnight offers adult smokers a rich, full flavour, while GV Sunrise delivers an ultra-smooth smoke.

Both products have an rrp of £3.60 (pricemarked packs are available at £3.54 while stocks last) and are available in 10g packs - reflecting the fact that almost 14% of all RYO purchases now stem from the sub-12.5g pack size.

Imperial Tobacco brand portfolio manager Madeleine Pearce said: “With their highly competitive sub-£4 price point and bundled rolling papers, full flavour GV Midnight and ultra-smooth blend GV Sunrise provide a tempting proposition for both adult smokers keen to try RYO and downtrading premium RYO consumers.”

 

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