JTI has broken into the value RYO market with Sterling Rolling. It is available now across all channels in 12.5g and 25g packs, with an rrp of £3.37 and £6.60 respectively. JTI says the launch is a natural progression for the Sterling brand. Worth £1.3bn in the UK, RYO is currently the second fastest growing sector in the tobacco category.

tel: 0800 163 503





Topics