Today’s Group is continuing to grow its own label offer with the launch of a new baby care range, including nappies.

The value for money range has been designed to boost impulse sales amoung young families.

Available in four different size variants – mini (3 x 16 per case), midi (3 x 14 per case), maxi (3 x 14 per case) and junior (3 x 12 per case) - the own label nappies are pricemarked at £3.29.

New fragrance-free wipes and new-look fragranced wipes are also pricemarked at £1.

Own-label trading controller for Today’s Group Hilary Nithsdale said: “Nappies and baby wipes are among the biggest impulse buys in convenience stores. About four in 10 parents buy own-label nappies.”

Baby wipes in particular have grown in popularity, Hilary added. “Wipes are now used for more than just nappy changes – consumers are buying them for on-the-go clean-ups and makeup removal.”

The nappies and wipes are available to order from Today’s wholesaler members from August 24, 2015 and will be offered at a trial price of £2.99 and 89p respectively, from 14 September until 4 October.

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