Food on the move brand Urban Eat has launched the limited edition Urban Street range.
The themed range takes off with a trio of new flavours, spanning a sandwich, a wrap and a flatbread, each containing chicken.
In the first wave, running until 22 January, stores can offer a Thai Green Chicken sandwich, Korean Chicken wrap and a Chicken Shawarma flatbread, to bring a taste of the world to chillers.
The Urban Street selection stands apart from the bright colour packaging of the core brand portfolio, featuring striking black and white, hand-drawn illustration with cultural cues around each flavour.
Charlotte Assinder, brand manager, said: “Consumers are looking for food experiences that transport them out of the ordinary, and world cuisine with its far-flung flavours is just the ticket. The first three launches in our Urban Street range offer a selection of popular street food-inspired options, with the added excitement of a limited time only release.”
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