BAT launches new range of vape products ahead of menthol ban

The range expansion includes three new menthol flavours: Peppermint Tobacco, Just Mint and Creamy Mint.

BAT UK is also bringing to market a limited edition Vype ePen 3 and Vype ePod starter kits for smokers who want to use the menthol ban as an opportunity to switch.

The expanded Vype range will offer the 23% of smokers who will be without their preferred product following the ban on 20 May, “a viable menthol alternative,” BAT said.

For adult smokers seeking to continue using conventional cigarettes, BAT UK is also introducing a series of innovations to its Pall Mall, Vogue and Rothmans brands to replace menthol cigarettes.

New blends, an innovative tube filter and new formats are set to be introduced across the range, “providing meaningful differentiation for adult smokers who previously preferred menthol,” BAT added.

BAT UK & Ireland general manager Fredrik Svensson said: “The upcoming ban on menthol cigarettes is inevitably going to leave many adult smokers without their preferred product.

“That’s why it’s crucial that we are able to accommodate those looking for alternatives, particularly consumers who see the ban as an opportunity to make the switch to vaping.”

“Our expanded portfolio means we can offer UK nicotine users a variety of alternatives developed and tested to suit their tastes and preferences, and we want menthol smokers to know that our award-winning alternatives are out there now.”

“This evolution offers a significant sales opportunity for retailers who are prepared and react ahead of the ban.

 BAT UK hopes all these new innovations will continue to help our retailers to thrive.”