National Lottery operator, Allwyn, is asking the public to nominate retailers who’ve gone above and beyond to support their community. With total prizes worth £140,000 up for grabs, its ‘Local Retail Champions’ scheme will recognise and reward over 100 community-minded National Lottery retailers across the UK and the Isle of Man.
This could include those who deliver to customers or who have widened their aisles to accommodate wheelchairs. Or it could be retailers who support or sponsor local sports clubs, focus on stocking locally produced products or who organise litter-picking sessions.
Two champions will scoop a cash prize of £5,000 and a store makeover worth £20,000 to help the shop do more for its customers, community or environment. This could fund energy efficient fixtures, pay for lessons for staff who want to use sign language, or refurbish space designed for community use. Sixteen other regional winners will win £5,000 each while a further 100 will receive a £100 cash prize.
Working with Reach plc, the UK’s largest commercial news publisher, ‘Local Retail Champions’ will be promoted across a wide range of consumer-facing national and regional publications and websites, and the competition will be supported on National Lottery retailers’ in-store media screens.
The initiative is being paid for with money from Allwyn’s dedicated Social Value Fund, an annual £1 million it has committed to using to support operating The National Lottery in an environmentally and socially responsible way. This year, Allwyn is using a portion of the fund to reward and recognise the important role its retail partners play in every community across the UK and Isle of Man.
National Lottery operator Allwyn’s CEO, Andria Vidler, said: “Retailers are the heart and soul of their communities. By selling tickets, we have more than 40,000 National Lottery retail partners helping us to raise an average of over £30 million each week for National Lottery-funded projects. But they also support their local areas in many other ways.
To nominate a local retailer, a customer must be 18 or over and should write up to 150 words before 20 October on how their local National Lottery retailer has made the community a better place. To find out more, visit here.
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