A rewards initiative launched by Allwyn – aptly named Share the Win – is transforming National Lottery retailers into winners, simply by them selling a high value winning ticket or Scratchcard.
The new initiative puts a range of prizes up for grabs for retailers who sell high tier (£50,000 or more) winning draw-based games tickets – such as EuroMillions, Lotto, and Thunderball – or National Lottery Scratchcards. The scheme is open to all retailers where the winning ticketholder is happy to share details of their win.
The amount awarded will be linked to the size of the player’s win and celebrated with a new in-store activation kit – including a special Big Winner Made Here poster and wall plaque, and for gold tier winners, a gold Millionaire Made Here Playstation.
There are three tiers of prizes available to retailers through the new initiative. Gold tier wins of more than a million will net lucky retailers the top prize of £10,000. The Silver tier - wins between £251,000 and £1m - will be worth £5,000 to shop owners, while the Bronze tier - wins between £50,000 and £250,000 - will see retailers pocket £2,000.
The first winner to net a fantastic prize has been unveiled as Drummond Miller (pictured), owner of Keystore in Dalkeith, Scotland, who has scooped the £5,000 silver tier prize for selling a winning National Lottery Thunderball ticket worth £500,000 to Raymond Young.
Allwyn’s interim retail director, James Dunbar, said: ‘Huge congratulations to Drummond for becoming our first ever Share the Win winner! With this initiative, we’re multiplying the joy of winning on The National Lottery by taking a player’s magnificent win and then rewarding the retailer who sold them their winning ticket.
“It adds a whole new dimension to selling National Lottery tickets for our retail partners, because simply selling a single lucky ticket could land them an incredible prize themselves. They’ll be able to then share in the amazing feeling of winning on The National Lottery.”
National Lottery retailers can head to the National Lottery Retailer Hub – https://tnlpartners.co.uk – to ensure they’re opted in to receive email communications, so they don’t miss out on this exciting opportunity.
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