Ardleigh Village Service Station, near Colchester, has just relaunched as a Nisa Local with the sales area of the store doubling in size. The former Spar reopened in July and has had encouraging early feedback from customers.
The Shell forecourt remains untouched as it was already refurbished, but the store has doubled in size to around 1,300 sq.ft. As part of the refurbishment, it has a strong focus on food to go having added Calippo Slush, Shmoo Milkshakes and Rollover Hotdogs. The store has also installed electronic shelf labelling to support with instant pricing and promotion changes.
The store re-opened mid-July after two months of work and has a modern aesthetic with dark industrial-inspired exposed ceilings and more space. Jamie Wheeler, retail sales director at Fresh and Local Forecourts Limited, said: “It’s early days but the signs are positive and we’re glad to be able to serve the locals again. This is our first site with Nisa and the strong Co-op brand along with the continued support from the team have been really encouraging. We will continue listening to our customers’ needs and adapting our range to get it right for the community.”
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