Asda has opened its 150th Asda On the Move store.
Located at Baynards Green Services in Bicester, Oxfordshire, the store has been opened in partnership with EG Group as part of its plans to roll out 200 of the roadside convenience store formats by the end of 2023.
As well as 1,300 branded and own-label products, the 2,723 sq ft store will also include a Greggs and Leon kiosk.
The next Asda Express stores to open will be Calne in May and Romford train station in June.
Asda also recently acquired 132 convenience stores and attached petrol filling stations from the Co-op Group. This deal is currently going through a Competition and Markets Authority review process.
Senior director wholesale & convenience at Asda, James Laws said: “The opening of the 150th Asda On the Move store marks a significant milestone in our ongoing expansion into the convenience market, to bring Asda’s value and great products to more customers across the UK. Through this partnership with EG Group, we’re able to cater to rising demand from customers to pick up essentials quickly and conveniently or grab a treat whilst they’re refuelling.
“Convenience is one of the fastest-growing channels in the grocery market and we are increasing our presence in this area to support our long-term ambition to restore Asda to the number two position in UK grocery. We’re delighted to bring our modern and welcoming convenience store offering to Baynards Green Services.”
Head of convenience retail at EG Group, Junaid Manjra, added: “We have been very encouraged by the response of customers to Asda On the Move, and the launch of this milestone store demonstrates how EG’s partnership with Asda is driving further success. We’re excited to bring another Asda On the Move store to Bicester, where customers will be able to enjoy the supermarket’s fresh produce and premium products, alongside EG’s portfolio of own and popular third-party foodservice brands.”
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