Bestway debuts World Cup promotional campaign

Bestway Wholesale has launched its World Cup campaign, supported by a £250,000 investment.

The World Cup campaign hosts suppliers and leading promotions, complete with a football goal for retailers shopping in the depot to enjoy the atmosphere and join in the fun by showing off their own football skills.

The campaign showcases 23 major supplier brands and their World Cup products. These are presented as two supplier branded players tunnels leading through onto the players pitch, which is surrounded by perimeter advertising boards and promotional product pallets.

Large digital screens will highlight special products, retailer promotions, supplier content to entice and engage retailers. The ‘top scoring’ promotions will help drive footfall for retailers for key lines including beer, soft drinks, and snacks.

The campaign is supported by a series of competitions, with prizes to the value of over £50,000 to be won. Participating retailers will have the chance to win prizes during the four-week campaign, ranging from World Cup branded footballs, high street vouchers, Xbox bundle, LED TVs and one lucky winner will have the chance to enter the ‘Win A Van’ competition.

The World Cup campaign will be present on Bestway’s digital platforms, replicating the in-depot experience, along with gamification and category advice tools.

Trading director for Bestway Wholesale, Kenton Burchell said: “The World Cup presents a huge sales opportunity as consumers will be looking to elevate their at-home viewing with drinks and snacks. It’s a great opportunity for our retailers – we’ve created a destination for them to shop for our deals which have been carefully selected to provide the lowest prices across key lines for this occasion. Our deals reflect the shopper missions for this occasion, with a big focus on beer packs, soft drinks, and snacks.

“We’ve devoted a significant sum to prizes and promotions to help retailers enjoy even more profitable trading over the World Cup, added Burchell. “We hope the campaign will encourage our retailers to make Bestway their destination of choice ahead of this World Cup to buy their products and by doing so, be rewarded – our whole aim is helping our customers optimise this opportunity for their businesses and their customers this World Cup.”