Bestway Wholesale offered its customers wholesale deals and Buy One Get One Free Offers (BOGOF) as part of a £3m ‘Thank you’ and Christmas investment into price, promotions and local support.
The campaign, a decade-old tradition, ended last week and was designed to help customers boost their profits and grow their business.
It was also a way to reward customers for their continued loyalty and was high profile in depots and across online activation for all retail customers.
The promotions included ten BOGOF offers across many top brands and key footfall drivers, as well as over 50 deals each week.
Bestway Wholesale managing director Dawood Pervez explained that the major invesement reflected on the company’s customer-centric approach. “We know that retailers have been affected by economic volatility and that January is historically a very difficult month. Our aim is to provide outstanding value offers that deliver relevant support to drive the best possible start to 2024. Whilst also thanking customers for their loyalty during 2023.”
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