Blakemore Meats rebrand starts with new lorry livery, and new branded uniforms for customer support staff and drivers. Andrew Wensley is centre of picture

Blakemore Fresh Foods, the UK based international wholesaler and distributor of fresh meat, is rebranding to Blakemore Meats. This strategic decision reflects the company’s ongoing commitment to focusing exclusively on providing the highest quality meat products to its customers.

As the wholesaler and distributor has evolved over the years, it has recognised the importance of communicating to customers that they are first and foremost a provider of meat products.

To support the rebrand, it has launched a new customer-facing web page, where customers can access detailed information about the business, explore the range and quality of meats available, and find guidance on how to place orders.

Andrew Wensley, commercial director, said: “Rebranding to Blakemore Meats is a significant milestone in our journey. This change allows us to better connect with both our existing customers and prospective ones by giving us the focus to do what we do best – providing high-quality meat products tailored to meet our customers’ needs.

The rebranding Is already underway with new livery on one of the company’s lorries, with six more to follow, along with new branded uniforms for customer support colleagues and all drivers. The rebrand also includes new roadside signage at Blakemore Meats’ 30,000 sq.ft. head office in Featherstone, Wolverhampton, and a refresh of all internal signage.