422A0868

Booker is to help sign-up and support stores partnered with Snappy Shopper under a new deal between the two companies.

Following trials with several providers, Booker’s promotions will now be advertised to shoppers using the Snappy Shopper app, with further exclusive promotions and deals available to drive more sales for stores.

Snappy Shopper founder and chief executive Mike Callachan said the firm wants to “unite the worlds of wholesale retail, brand and shopper to provide shops with new customers, sales and opportunities through offering online ordering and deliveries”.

He added that the Booker partnership ”is a brilliant next step in our Snappy Shopper journey”. “We believe in fostering strong, long-term partnerships, where together we strengthen the convenience home delivery sector and provide retailers across the country with more opportunities to grow sales and attract new customers.” 

Booker group managing director Colm Johnson added: “We are delighted to be enhancing our offering with Snappy Shopper. To offer our retailers a brilliant partnership alongside helping them grow is another fantastic step for us. The deal forms part of our continued focus to deliver the best choice, price and service for our retailers.”