Booker has a launched a new ordering platform exclusively for its symbol group retailers.
Scoot aims to help independent retailers to deliver local groceries to their customers’ doors in as little as 30 minutes.
The new ordering platform facilitates the processes of ordering, payment and picking processes, leaving the retailers solely responsible for organising the delivery, whether they handle it in-house or use a third party.
It is currently piloting in Budgens Abridge before another three stores in February and March trial the platform.
Goran Raven, director for Budgens Abridge, commented on the pilot: “I’m thrilled to be partnering with Booker, who are enabling me to offer a new service to my customers. It’s not only appealing to my existing customer base, but it will also help me recruit new customers. This is a fantastic opportunity and a big win for me.”
Scoot aims to be phased out across retailers from April 2025, said Booker. The “low-cost” ordering platform builds on the wholesaler’s commitment to support independent retailers in growing their business.
Retailers can also benefit from being able to set their own delivery, service and minimum order charges, which can vary dependent on location. Any that sign up to Scoot will receive a launch support package worth over £2,800 – including POS, digital assets and thermal delivery bags.
All stores can take advantage of upweighted marketing support, including targeted social media adverts and a contribution towards a full promotional wrap for their delivery vehicle.
Colm Johnson, managing director for Booker Retail, said the company is always on the lookout for new and innovative ways to help customers grow their business: “It’s a fantastic opportunity for our retailers to increase their basket spend, store sales and connect with new and existing shoppers in their local communities. The feedback from our pilot test has been really positive and we look forward to welcoming more retailers over the next few months.”
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