All Elf Bar 600 Disposable pods have been withdrawn from Booker, while Morrisons, Tesco, Sainsbury and Asda have also removed them from sale. This follows an investigation by the Daily Mail which found some Elf Bar products contained tank capacities above the legal limit for the UK market.
Booker emailed customers to say that Phoenix Trading Ltd was voluntarily withdrawing from sale its range of Elf Bar disposable pod products due to a manufacturing quality issue.
Retailers who had any of the affected stock were instructed to remove it from sale immediately and return it to their local Macro or Booker branch for a full refund.
However, many independents continue to sell the products.
Vape Supplier Ltd put out a statement claiming that no instructions had been given by MHRA or Trading Standards to remove any Elf Bar products from sale.
Elf Bar has “wholeheartedly” apologised for the inconvenience caused by it “inadvertently” fitting the incorrect e-liquid tank size to some of its products.
The firm said: ”Working with our distributors and other supply chain partners we are moving quickly to replace all stock to ensure 100% that no product incorporates the 3ml capacity tank. The new 2ml capacity batches will be arriving in the UK within 30 days. Whilst a highly regrettable situation we should stress that this is an e-liquid volume issue and is not related in any way to product quality. Therefore, it does not compromise the safety of the product. As a brand that is committed to the highest levels of quality control, we will be reviewing our production processes to ensure that such a situation is not repeated.”
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