Nisa has launched what it is calling a ‘significant’ beers, wines and spirits (BWS) promotional campaign, offering retailers market-leading deals.
Mega Deals are designed to help Nisa partners capitalise on the crucial festive trading period by providing them with the best prices on popular products. The promotional campaign sees new deals every week until the end of 2024, with a wider range of products and categories set to be introduced in the coming weeks.
It includes significant discounts on top-selling BWS lines, adding to Nisa’s existing promotional offers. Ten popular products will be featured each week and will include brands such as Madri and Thatchers, Yellow Tail and Casillero Del Diablo, and spirits including Jack Daniels and Glens Vodka. Retailers can take advantage of these offers through Nisa’s online ordering platform.
The initiative is driven by market data that indicates a growing consumer demand for beers, wines, and spirits during the festive season. According to the Wine and Spirit Trade Association (WSTA), UK wine sales hit £11.4bn in 2022, while spirit sales generated £12.5bn. Beer consumption remains strong, with Nielsen data showing that beer and cider sales increased by 3.9% in 2023, making these categories essential for independent retailers.
Ayaz Alam, Nisa’s trading director, said: “We know how crucial the festive trading period is for our customers, and we’ve gone above and beyond to ensure they’re getting the most competitive prices on the market. Our goal is to help Nisa partners be well-stocked with the most popular brands and offer them unbeatable deals every week.”
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