Following a successful trial with Just Eat last year, almost 1,000 Co-op stores are now on the delivery platform, with the move forming part of the retailer’s plan to bag around one-third (30%) of the UK rapid delivery market.
Co-op estimates that more than 80% of the UK population will have access to Co-op groceries online by the end of this year, through its own online shop and with partners.
Last year, Co-op saw its online revenues grow by 24%, with the convenience retailer using the strategic advantage of its stores located in the heart of communities to grow its online offer.
Over the last six months, the convenience retailer has also expanded its use of autonomous grocery deliveries, with self-driving robots now a familiar sight in the areas of Bedford, Cambridge, Milton Keynes, Northampton, Leeds and, most recently, Greater Manchester where robots rolled-out earlier this year through Co-op’s partnership with Starship Technologies.
Chris Conway, ecommerce dDirector, Co-op, said: “Co-op is combining its physical and digital routes to market stores to further expand and grow its online reach. With our stores located in the heart of local communities, closer to where our members and customers live and work - we continually look to create increased flexible options online.
“Our partnership with Just Eat continues to go from strength to strength, enabling Co-op to deliver further online choice with increased ease, speed and convenience, whenever and wherever our members and customers choose to shop with us.”
Amy Heather, strategic accounts director, Just Eat UK, said: “Our partnership offers convenience grocery delivery from store to door across the UK – bringing access to a wide range of fantastic Co-op products which are delivered to our customers homes within minutes. This partnership is another example of Just Eat’s commitment to grocery in the UK and Co-op is proving to be a popular addition for our customers.”
Co-op’s online focus is on-demand, quick convenience, with orders picked fresh in local stores which act as micro-distribution hubs in the community – ensuring its bricks and mortar, high street, estate benefits from online activity. Alongside its own online shop and Just Eat, Co-op partners with Deliveroo - where Co-op to be the most widely available supermarket on the Deliveroo app; Uber Eats; Amazon Prime; and, autonomous robot deliveries through Starship Technologies.
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