Shoppers can now ‘click around the clock’ for convenient online grocery deliveries as Co-op unveils a 24-hour service in selected city centre stores.
The move comes in response to growing demand for increased access to quick commerce grocery delivery services from consumers such as shift workers, parents of young families and late-night revellers requiring top-ups to keep their gatherings going.
Data from Co-op’s research suggested that those in London were most likely to use the round-the-clock service (55.2%) with the data suggesting that those in Wales were least likely (26.47%). An estimated six million UK adults believe the main reason they would use the extended service was due to their work pattern.
The 24hr service is launching this month in Leeds, London and Manchester stores where there is strong online grocery demand at non-traditional times, with stores selected based on the local demographic, a concentration of delivery driver availability and where stores are already staffed around the clock for replenishment purposes. Groceries will be delivered through the convenience retailer’s ecommerce partners Deliveroo, Just Eat and Uber Eats.
In addition to the new 24-hour service, Co-op has also extended its online availability in more than 1,600 stores within the store’s existing opening hours, helping more customers to shop later in the evening.
Chris Conway, Co-op ecommerce director, said: “Meeting the needs of our member-owners and customers is at the heart of our approach. We focus on ease, speed and convenience from our local stores, which are well placed in the heart of communities.
“Societal behaviours including changing lifestyles and shift working is increasing the requirement for online groceries to be delivered quickly and conveniently at non-traditional times of the day.”
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