Retailers who can drive appeal among families are set to take a chunk of the £115.2m retail opportunity generated by the FIFA Women’s World Cup Semi Finals.
The Women’s World Cup 2023 Spending Report from VoucherCodes.co.uk reveals that 90% of the 9.3 million UK supporters set to tune in to the Lionesses match tomorrow (Wednesday) will do so from the comfort of their own homes.
Due to the match taking place at 11am, fans are expected to stock up on breakfast and brunch items, wih food and drink sales along accounting for £87m. A further £5m will be spent on merchandise and £4.7m on decorations as consumers cheer on England.
Maureen McDonagh, SVP international & managing director at Vouchercodes.co.uk said: “Due to the ongoing cost-of-living crisis and the early kick off times, many consumers are choosing to stay home in a bid to save money. With this in mind, retailers can expect a busy period during the penultimate stage of the tournament as consumers stock up on match day essentials.
“Marketing World Cup offers to families is key to driving sales for retailers due to the excitement of women’s football and the tournament gaining a family following.”
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