The Food Standards Agency (FSA) is launching a campaign to encourage businesses to display their food hygiene rating online. The campaign comes as new research released by the FSA shows that despite the widespread use of Facebook, Instagram and websites with online ordering capabilities, only a small minority of businesses display their food hygiene rating online.
The research shows that only around one in 10 businesses were displaying a food hygiene rating online, despite widespread agreement that displaying a rating resulted in more customers. Online display guidance, free images to use and other resources are available online from the FSA, and all food businesses in England, Wales and Northern Ireland are inspected and receive a food hygiene rating from their local authority.
While it is not mandatory to display the rating online, Jesse Williams, head of the Food Hygiene Rating Scheme at the FSA, said: “We have high standards of food hygiene in the UK, but many businesses are not displaying their ratings online, missing the opportunity to show their customers how seriously they take food hygiene.
“A good hygiene rating is something that businesses work hard to achieve, so we want to make it simple for them to share it online. We have updated our guidance for social media display and offer free resources to help businesses add their rating to their websites.”
The latest assets from the FSA to aid the display of food hygiene rating online can be found here.
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