Global food giant General Mills has appointed Rob Owen as UK & Ireland sales director.
From today, Owen will succeed Simon Fisher, who as sales director, has “successfully led” the sales team through significant changes in both the General Mills organisation and the wider industry over the last few years.
Fisher will take on the elevated role of commercial director, leading the day-to-day running of the UK & Ireland organisation.
Owen joins the business from Standout Field Marketing where he served as managing director.
Owens’ rich and diverse background hopes to further strengthen the companys’ capacity to pursue innovative market-growth strategies in partnership with their customers.
His career spans several prominent roles in the FMCG sector including a decade-long tenure at Unilever in various sales roles in the UK, more recently as sales director for Central and Eastern Europe. Earlier in his career, he developed a strong foundation in customer relations and category expertise at Treasury Wines.
Speaking on his appointment, Owen said: “I am truly delighted to be joining General Mills, a company renowned for its exceptional people and outstanding brands. I am excited about the opportunity to contribute to a business that values strong, collaborative partnerships across the trade, and I look forward to leveraging my experience to drive tangible results and strategic growth in partnership with our customers.”
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