Morrisons has increased its ‘Together with Morrisons’ estate by partnering with independent retailer Jempson’s.
All six Jempson’s stores will have the ‘Together with Morrisons’ branding, with the group’s 35,000sq ft store in Peasmarsh, East Sussex due to be the first to rebrand this Spring.
Stephen Jempson, managing director of Jempson’s, explained why they moved from Nisa to Morrisons. “I’m excited to be partnering with Morrisons and opening the first of six ‘Together with Morrisons’ stores in Peasmarsh later this year. The new store will enable Jempson’s to continue championing local produce and local artisan suppliers whilst also ensuring our customers have access to a wider breadth of products more akin to the larger supermarkets which we operate. I would like to place on record our thanks to all at Nisa for their help and support during our time working together.”
The ‘Together with Morrisons’ proposition was designed for independent store owners with established local brands and larger stores. The first “Together with Morrisons” store opened in May 2022, in Upton in the Cotswolds in partnership with Warner’s.
Paul Dobson, sales director - franchise & wholesale supply at Morrisons, added: “The ‘Together with Morrisons’ proposition is designed for independent store owners with established local brands and larger stores. Jempson’s has all of those qualities and so we’re delighted to be opening six stores in partnership with them. The new stores will offer customers a mix of Morrisons own brand products and branded favourites alongside local produce from local suppliers.”
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