Jisp has launched Jisp Intelligence to capitalise on AI trends and provide actionable data and consumer insights reporting to help businesses meet the needs of the modern shopper.
It boasts a range of services including product, shopper and retailer data and insights, seasonal and geographical trend analysis, shopper and retailer surveying. The new division has been developed to ”leverage its data and analytical capabilities, to offer brands a strategic roadmap to better understand the behaviour, needs, and preferences of convenience shoppers”.
Additionally, Jisp’s new NPD reporting plans to offer a role in product development and marketing strategies. It says that by analysing feedback on new products, brands can gauge interest, adjust their offerings and fine-tune their marketing messages.
“Data is the new fuel for the retail world. It provides businesses with the insights they need to tailor their offerings, optimise their marketing strategies, and ultimately drive sales,” said Alex Rimmer, marketing and communications director at Jisp. “Jisp has long maintained a robust communications framework that allows it to gather valuable shopper data. However, the recent strategic enhancements have taken this capability to another level.
“We can see who is buying a product, when, where, how often and how the value of a promotion impacts purchase. And because we can get down to very micro-level shopper intelligence, there’s the opportunity to collaborate with other data and research businesses to provide actionable data and insights of even greater value.”
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