To fulfil e-commerce solutions across JW Filshill’s Scotland and north-east England store estate, the wholesaler has appointed Snappy Shopper via Snappy Marketplace – the group’s white-label grocery delivery app and website.
KeyStore, Filshill’s symbol group, delivered £4m in sales during 2023 with the support of Snappy Shopper. Filshill claims that the new partnership will help further fuel delivery and q-commerce (quick commerce) growth in the convenience and impulse trade.
As part of this broader partnership between Filshill and Snappy Shopper, greater marketing of Filshill promotions will be available, plus exclusive new customer coupon codes and 1p store bundles. The 1p bundles in particular have resulted in significant increases in online orders for participating stores, by allowing shoppers to stock up on essentials such as cleaning products for a significantly low price.
The Filshill partnership will also see integration with its approved EPOS solution, making it easier to do business for partner stores with quicker deliveries and better control over stock.
Snappy Shopper’s CEO Mike Callachan said: “At Snappy Group our vision is to foster long-term partnerships with our customers. It’s important we support each other to make business simpler, increase sales and grow our customer base.
“We’re proud to be working with Filshill to support its network of convenience stores with our technology, empowering local communities by bringing wholesale and retail together.”
Filshill’s chief sales and marketing officer, Craig Brown, said: “As part of our ambitious growth plans for KeyStore, it is important for us to have the required technology in place as we aim to recruit tech-savvy entrepreneurial retailers who have the community at the heart of their values.
“This agreement allows a seamless use of the Snappy Shopper platform through our ReScan till system and also improves sales data analysis to maximise the consumer offer for KeyStore. I am excited with this new growth opportunity and how we progress this across our KeyStore estate.”
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