Booker has achieved a strong sales growth of 5.4% in the past year, according to Tesco’s preliminary results published today.
The report revealed that Booker’s retail sales grew by 14.2% (excluding tobacco), which was attributed to the addition of new retail partners and the company’s continued focus on price, choice and service.
It found that growth was particularly strong in its entry-level ranges at +20% year-on-year, with around 40,000 of Booker’s customers now having purchased Jack’s branded products.
Tobacco like-for-like sales declined by 5.9% overall, but this was said to be driven by a general market contraction.
Following its growing focus on the catering channel, catering sales increased by 9.1% in the half and it was reported that customers responded well to the strength of its offer, including a significant step forward in availability year-on-year.
Booker explained that it further supported customers in the past year by adapting its ranges to offer great menu choices at “fantastic prices”, and by locking the price on 650 essential products over the peak summer.
In a move to ”redefine value to become the customer’s favourite”, Booker rolled out its largest ever catering price lock on over 700 products throughout the Christmas period, with a further 600 products set to be locked through to May 2024.
The report also provided an update on Tesco’s convenience estate. It recorded that in the last year the company opened 16 Express stores, 27 One Stop UK stores and four Express stores in the Republic of Ireland.
The report added Tesco’s commitment to work with its redistribution partners to significantly increase the amount of surplus food we donate to charities and local communities in the UK. Booker was recognised in the report for its consistent food donation work by being awarded the FareShare Food Partner Logo.
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