Waquar Akhtar, of Choudhry Brothers convenience store in Greater Manchester, has been named as the first National Lottery retailer to win £10,000 through Camelot’s Site, Stock, Sell quarterly prize draw.

The 10-point Site, Stock, Sell programme is designed to help retailers improve their in-store standards and increase National Lottery sales throughout the year, while also offering store owners rewards and prizes.

The initiative has been rolled out to retailers over the last few months through face-to-face visits from Camelot’s 120-strong retail sales team. The programme’s bespoke rewards scheme gives retailers the chance to earn up to £140 in cash rewards every year.

Retailers can earn £10 for a Site, Stock, Sell score of 8/10, £15 for 9/10 and £25 for 10/10. Camelot is also running quarterly bonus events where retailers can earn an extra £10 for uploading photos of their store online.

Any retailer that scores eight points or more through the programme is automatically entered into a quarterly prize draw for the chance to win large cash prizes – like the £10,000 won by Waquar.

Waquar, pictured receiving his award from Camelot national sales manager Greg Deacon, said: “It’s just fantastic. I never thought someone like me would win, but it’s actually happened. I can’t believe it.

“We’re about to buy a new house, so this will help pay for a few things and treat my wife and children to a holiday. I just can’t honestly say how brilliant this is at this moment for my family.”

He added: “Scratchcards are the biggest seller in our store and people come in and play, win and buy other things from us too. Also, getting quarterly awards is nice and working with Holly, my Camelot rep, has been great.”