M&S has renewed its convenience channel ambitions with plans to open 10 new sites and renew 50 others this year.
Focusing on stores based at train stations, it hopes to be present in more than 40 UK train stations, including two new stores at Ealing Broadway and Belfast by the end of 2024.
To kick off this convenience focus, it re-opened its Liverpool Street station store, that has undergone a refit including an additional entrance, revamped chilled and floral sections and freshly baked bakery products as well as a more targeted Food On the Move range and additional payment points.
M&S Food managing director Alex Freudmann said: “Our renewal programme is all about making sure we have the right stores in the right place and with the right space and this applies to our convenience stores as well. These stores offer the perfect range for customers on the move looking for sandwiches, salads and snacks to eat now, as well as meals for dinner, such as our infamous Dine In offers.
“The convenience channel complements our wider business and provides a halo effect so it’s important that customers have the same fantastic shopping experience. The new renewal format for our convenience stores maximises these small spaces to deliver the M&S Foodhall experience for the missions our customers are shopping for as they travel. By renewing and growing our convenience estate, we’ll continue to deliver for our customers however, whenever and wherever they want to shop with us.”
M&S Simply Food won the Shoppers’ Favourite Multiple Convenience Group at the Convenience Awards 2024. Entries for the 2025 awards are open now.
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