Morrisons is to extend its wholesale partnership with forecourt operator Rontec for an initial 10 years.
Morrisons currently provides its Morrisons Daily fascia and grocery offer to more than 50 of Rontec’s 250 forecourts.
Under the new contract Morrisons Daily will be added to more Rontec sites “where appropriate”, a Morrisons spokesman said.
In addition, the two companies will trial a new concept called Morrisons Select in some of Rontec’s smaller convenience stores.
Morrisons chief executive David Potts said: “We have a good relationship with Rontec and we are pleased to be working with them to provide Morrisons food to more and more people.
“Rontec’s stores are very well managed and have strong store standards and so we are delighted to build on our relationship with them.”
Rontec chairman Gerald Ronson said: “Our customers have responded positively to a Morrisons offer that combines value for money with strong fresh food range. Both companies also have a hands-on culture and that gives us the confidence to extend our partnership.”
Morrisons recently announced a new wholesale partnership with Harvest Energy, which operates over 80 c-stores on its petrol station forecourts. It plans to convert ‘a number of these’ stores to Morrisons Daily in the coming months.
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