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Figures revealing the way people shop from food and drink market analysts Lumina Intelligence from the last quarter of 2024 have just been released.

The results reveal that the frequency of store visits and basket size increased as the festive period progressed, driven unsurprisingly by alcohol, which featured more in the final four weeks of the quarter. The weather looks to have helped too, with more shop visits aided by a warmer than average December.

The report also found that planned top-up missions increased in share for the final part of the year, up 3.2%, with chilled foods key within this – and fresh vegetables especially. This suggests that shoppers were making more trips to bolster supplies from shops they could rely on for good stocks in a period where food for large gatherings is crucial.

Also Christmas-related, the latest data shows shoppers bought more impulsively in 2024, driven by an uptick in the proportion of shoppers saying they did so due to seeing ‘special displays’ in stores. Fridge displays were especially successful, increasing the share of shopping occasions driven-by-displays which were up by 5%.

To learn more about Lumina’s work, click here.

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