Nisa has simplified its Fresh Rewards rebate scheme, as part of its strategy to give independent retailers the opportunity to be rewarded financially.
The move follows retailer feedback and means the percentage of financial returns previously held within a store development fund is now to be given as a cash rebate, whereby qualifying retailers could earn on average, £2,300 cash back per rebate period.
A full review of the Fresh Rewards scheme, originally launched in 2021, is currently taking place with simplification and value for customers at the heart of the decision making.
The fresh rewards simplification forms part of managing director Peter Batt’s strategy for the group and follows two multi-million investments in price for retailers following retailer feedback.
“Having listened to our retailers since the launch of Fresh Rewards it became clear that simplifying the rebate terms was an important next step,” said Batt. “I’m really pleased that the work to simplify and return a higher percentage of the rebate in cash has now concluded, which will allow retailers to re-invest in their businesses faster and more efficiently, in areas of their choosing.
“Independent retailers are finding the current cost of living crisis as difficult as anyone across any industry,” he added. “For many, simply surviving in these turbulent times is proving challenging enough. Since becoming MD of Nisa I’ve visited many of our retailers and heard directly from them on the issues which matter most.”
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