In a fresh move to enhance customer choice and convenience for retailers, Nisa has introduced a new ‘3 for £4’ mix and match freezer deal through to 2025.
This deal replaces Nisa’s previous ‘5 for £6’ Freezer Filler promotion, bringing a twist that “aligns with evolving shopper preferences for flexibility and variety,” it says.
The shift comes as part of Nisa’s commitment to addressing the growing demand for customisable and cost-effective meal solutions. The ‘3 for £4’ structure is designed to appeal to a broad range of shoppers, especially those seeking convenience without sacrificing choice or budget. The approach enhances flexibility and broadens the appeal to a diverse shopper base, who may not engage with fixed, repetitive deals. Within Nisa’s customer base, an increase of 17% year-on-year in partners buying into the freezer deal promotion demonstrates an increased demand for a developing promotion.
Hannah Lockwood-Geck, category controller at Nisa, said: “This exciting new frozen deal marks an important step in responding to our customers’ preferences and ensuring that we keep bringing innovative and appealing offers to our partners.
“By replacing our previous promotion with a flexible deal that allows consumers to personalise their choices, we’re enabling stores to provide an even better experience. This updated approach means our retailers can offer more tailored selections to match local preferences, improve margins, and better serve their communities.”
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