From 21 October 2024, One Stop will phase out its current ‘Own Label’ products and replace them with Tesco’s ‘Core Own Brand’ range in all of its of 1,000+ stores.
This transformative move aims to enhance the convenience store’s offering to customers and will come as “welcome news” to One Stop’s franchise partners, enabling them to leverage Tesco’s portfolio of products in a national trusted brand, explained One Stop.
Tesco’s products are set to be introduced in phases, starting in the next month and rolling into next year.
One Stop said customers can expect to be welcomed with an expanded range of healthier and affordable options, aligned with their preferences, all in their local community stores.
The “game-changing” move is designed to provide franchisees with an enhanced customer proposition, increased footfall and basket size while benefiting from Tesco’s “extensive market research and product innovation.”
Stephanie Wood managing director at One Stop commented: “This is an incredibly exciting time for us. The Tesco Core Own Brand range will not only elevate customer experience with high-quality, trusted products, but it will also enable our franchisees to offer a broader and more competitive range to their local communities.”
Tesco’s Core Own Brand range will also be available on all four aggregator platforms, Deliveroo, Just Eat, Uber Eats and Snappy Shopper.
“This hopes to open up potential revenue streams and access to customers even further afield than the immediate trading area,” One Stop said.
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